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June 29, 2011


Peter Homer

The FTC and its Chair should spend less time trying to make clever sound bites and more time using scarce government resources to prosecute false and deceptive practices that have some realistic possibility of actually misleading real people. This enforcement action is illustrative of mommy-government at its worst -- the FTC actually believes that "reasonable" people would be misled by such silly ads (which, by the way, Nivea should be ashamed of). At bottom, that patronizing FTC attitude is insulting to "reasonable" consumers -- which is supposed to be the FTC's measuring stick for enforcement actions. Sure, maybe the exceedingly gullible or most desperate (who make up a minute % of the population) would be misled by such silly ads, but the FTC's mission isn't to waste scarce resources on those outliers who are anything but "reasonable."

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