Former Biden Aide Hired as PepsiCo's New Top Lobbyist

PepsiCo Inc. has turned to a top White House aide to lead its lobbying efforts, the food and beverage company announced on Wednesday.

Alan Hoffman, who most recently was the deputy chief of staff to Vice President Joe Biden and deputy assistant to President Barack Obama, will become PepsiCo's senior vice president of global public policy and government affairs on November 26. He succeeds Dan Bryant, who left the post to head Covington & Burling's lobby shop.

Hoffman, who will be based at PepsiCo's Purchase, N.Y., headquarters, wasn't available for comment.

Before he arrived at the White House in 2008, Hoffman served as chief of staff to Biden when the vice president was a senator. He also was a lobbyist at think tank Rand Corp. and government relations firm Timmons & Co., which merged with BKSH & Associates Worldwide in 2010 to become the Prime Policy Group. His career included stints at the U.S. Justice Department as special counsel to the assistant attorney general for legislative affairs and as an assistant U.S. attorney in Philadelphia, too.

Biden said in a written statement that Hoffman exhibited "tremendous leadership, keen intellect, and unwavering loyalty" as a Senate staffer and a White House aide.

"From his commitment to strengthening our nation’s law enforcement, to his tireless advocacy on behalf of the labor community and building a strong middle class, he has always set the highest standard for public service," Biden said. "Alan has my complete respect and admiration, and I’m deeply in his debt for his contributions."