Pillsbury Winthrop Shaw Pittman and Sutherland Asbill & Brennan would like you to know that they prefer to be called by their nicknames. They’ve rebranded with shorter monikers: Pillsbury and Sutherland. The longer legal names remain unchanged for both firms.
Pillsbury launched a new look for its Web site and marketing materials that includes “a new ‘stripes’ motif that conveys the diversity of our practices and people.” Pillsbury is spreading the word with this slideshow that uses a cup of coffee as a catalyst for telling the story of the firm’s “evolution.”
Sutherland has also created a new Web site and a new look to go with its name. “We can brand ourselves much more effectively this way,” says D.C. partner Mark Herlach in this story from the Fulton County Daily Report.