Coke Classic

You probably have seen the ads during the NCAA tournament: A grainy, authentic-looking video purporting to show Coke employees asking their in-house counsel whether they can sue Coke Zero for "taste infringement." In fact, it's all part of a "viral" marketing campaign launched by Coke to convince today's YouTube-trafficking hipsters that a multinational corporation can still be in on the joke. (The poor lawyers, of course, were the last ones to find out they were punk'd.) Here's a story from our friends at the Daily Report in Atlanta. And here's a link to the YouTube video. And yes, we are spreading the "virus." Your plan worked, you sneaky corporate bastards.